Sarajo, a dealer in antique textiles and costumes beloved by interior designers and collectors, came to us to design and develop an ecommerce lead generation website.

We defined brand storytelling around the historic and far-reaching locations where their precious antique textiles originate to communicate their unique values. This insight was the basis of the site design and development on the WordPress WooCommerce platform. AcuityMKTG was also responsible for content marketing and conceived an in-depth Antique Textile Guide to educate and inform potential customers about the cultural background and history of the artifacts for sale.

This was also an important SEO tactic, allowing the site to rank very high on Google search with keywords relating to their textiles, while also communicating their museum-level expertise and knowledge. We also designed ongoing email newsletter templates, developed print ads and created promotional pieces.