Otamot came to us prior to launching their best-in-class tomato sauce to create an ecommerce website and digital marketing campaign to drive awareness and sales as well as promote and support the retail outlets carrying the brand.

We were responsible for both the look and feel of the website as well as content creation. In addition, we managed a robust social media influencer campaign that included sauce labels personalized with each influencer’s name.

This included custom recipes from mom bloggers, nutritionists and healthy lifestyle influencers which were incorporated into an online recipe book and blog.

Oversaw the brand development and designed marketing collateral for retail accounts, trade show activations and sales coupons, emails and trade catalogs.

Creative direction of the website included oversight of styled lifestyle photo concepts and shoots. Designed labels for product extensions and more.