As part of the team that conceived and created the Farmacy Beauty brand and product line from scratch, we designed, built and managed the ecommerce website for the startup natural skincare line. 

The site was built on the WordPress WooCommerce platform and incorporated aspirational brand storytelling through video, photography and copywriting. We created detailed product pages with in-depth product information including romance and functional copywriting, video testimonials and reviews.

Responsible for the entire digital marketing process which included selecting, contracting with and managing influencer and micro-blogger campaigns for product reviews and social content, social strategy, Google AdWords, Facebook/Instagram ad buys and SEO writing and outreach.

We developed a blog and oversaw content creation to enhance site SEO. Designed and implemented weekly promotional email campaigns, seasonal site promotions and product launches.