We developed an ecommerce website to launch a direct-to-consumer line of elevated unisex travel clothing with a unique point of view, where each product features the zip code of the city that inspired the garment. The buildout incorporated romance product description copywriting and customization of each product page with inspirational imagery and brand storytelling.

Built on the Shopify platform, the project included a Meta Shop integration to allow for Instagram social sales and product tagging in posts. Custom branded transactional emails and look book pages were created to highlight each collection.