Eileen West, a manufacturer of classic women’s sleepwear and corporate sibling to Bedhead Pajamas, came to AcuityMKTG after the success of the Bedhead site redesign for their own site redesign and build.

The Eileen West site is designed to enhance the soft and romantic mood of the apparel with custom watercolor textures and hand-drawn artwork which frames and highlights the products.

Custom collection filtering allows for enhanced product discovery, while styled collection pages feature lifestyle images and graphics. We also designed email templates for Klaviyo and optimized site search with guided product recommendations. The site has undergone extensive ADA compliance code enhancement and testing as well as site speed optimization. We manage monthly site refreshes and home page updates as well as functionality additions such as a shoppable digital catalog, based on the print version and more.