Bedhead Pajamas, a manufacturer and retailer of fashion-forward cotton and silk pajamas, came to us to redesign their website with the goal to elevate the brand while also improving the conversion rate and user experience.

We designed and developed a website that incorporated a custom collection filtering system a category organization and navigation layout to enable users to find the products they were most likely to purchase. The entire site is shoppable including look books, digital catalogs and the Instagram feed. In addition, we designed welcome and abandonment email flows for Klaviyo.

The site build included extensive code enhancements for ADA (Americans with Disabilities Act) compliance, speed optimization, and integration with a legacy inventory management application.

Conversion rates, sales and site speeds were all dramatically improved after the update. We manage ongoing functionality enhancements such as an updated loyalty program, email automations, review application as well as monthly site refreshes and product additions.